The IFA MarketCoin® is designed to be an honest depiction of what is and is not knowable about short-term market direction. One side reads STOCK MARKET UP — Above the Median Return. The other reads STOCK MARKET DOWN — Below the Median Return. No prediction. No promise. No forecast dressed up as advice. Conceived and designed by Mark T. Hebner, Founder of Index Fund Advisors, the MarketCoin is a practical expression of the Efficient Market Hypothesis developed by Nobel Laureate Eugene F. Fama. Because market prices rapidly incorporate publicly available information, short-term market direction remains unpredictable. Relative to the median return, the next period’s outcome is no more predictable than a coin flip.
